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Thursday, March 20, 2014

How the mighty have fallen

The Greater Miami Convention & Visitors Bureau (GMCVB) is throwing us a bone. It may be hard for many to believe but there was a point when Coconut Grove was THE place to be in Miami for tourists and locals. 

The GMCVB's new plan is to promote less traveled neighborhoods like Coconut Grove, Wynwood and Little Havana. The campaign, called, "It's So Miami: People and Places," will feature the "less traveled neighborhoods" as well as well hidden parts of Miami Beach, not sure how those well hidden neighbors will feel about that. I think they want to be well hidden.

The GMCVB should have been highlighting the Grove for years, not sure what triggered them to reach out now. It's sad that we need to be highlighted at all. But we do.

$5 million a year may be spent on the new campaign. There's a Facebook page called SoMiamiInsider.com that asks locals to recommend their favorite spots. $1000 is up for grabs.

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1 Comments:

Anonymous Anonymous said...

Yeah I read about his somewhere else and I kind of didn't understand it.

So they are trying to promote the little pockets of our county. I get that. But how can a "hidden gem" qualify for a "That's so..." tag line?

If it's so Coconut Grove (for example), then it means it's typical and therefore not a hidden gem?

DK

March 21, 2014 8:28 AM  

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