Here are the new Coconut Grove commercials
Here exclusively, are two new Coconut Grove commercials, tied in with the new branding campaign, "The Nearby Republic of Coconut Grove." They should start hitting social media tomorrow and eventually television.
This press release comes from the BID:
After a nine-month process involving research, interviews, and creative development, the Coconut Grove Business Improvement District is in the final stages of launching a brand campaign that captures the independent mindset, historic environment, and bohemian spirit of the central Coconut Grove business district with the tag line: “The Nearby Republic of Coconut Grove.”
Despite being annexed by the City of Miami in 1925, Coconut Grove has maintained a strong sense of community and a unique identity distinctly apart from that of the City of Miami. In addition, despite its centralized location, Coconut Grove’s verdant waterfront setting remains separate both physically and philosophically from the rest of Miami. Developed by Coconut Grove-based branding agency Markham Unlimited, this concept will be brought to life through a series of initiatives, beginning with a new online presence at coconutgrove.com.
Additionally, new streetscape window clings will be installed throughout the district, a mass media campaign will be launched, and an integrated event marketing plan will be put in place to bring all the disparate activities of the Business Improvement District together to build a more cohesive brand for Coconut Grove. “This concept of a casual, bohemian oasis, apart from the bustling city, has long made Coconut Grove a haven for the free thinkers, the creative class, the off-beat, and this appeal lasts to this day.” stated Markham Cronin, President of Markham Unlimited, Inc. It is no secret that the central business district of Coconut Grove has faced challenges in recent years and the growth of other locales in the greater Miami area has created competition for Coconut Grove to attract business and visitors. This branding initiative is but one facet of the efforts of the Business Improvement District to create a positive atmosphere to attract businesses, residents and visitors.
According to BID Executive Director, Manny Gonzalez, “This branding campaign will convey the District’s strength, opportunities, benefits and assets in a way that is authentic, succinct and memorable for our 255 businesses within the 17 blocks of the Coconut Grove Business District.” Coconut Grove remains one of the most unique settings in all of Florida and remains the oasis of tranquility in the midst of a great bustling city where people can find a more laid back place to live, work and play on the tropical shores of Biscayne Bay. It’s not far away, but just far enough. And so “The Nearby Republic of Coconut Grove”, rather than a literal name change for this historic community, is simply a way to describe the state of mind of this special place. For additional project information about the Coconut Grove’s BID branding campaign, please contact Manny Gonzalez at 305-461-5506 or firstname.lastname@example.org
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