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Sunday, January 26, 2014

Saving the Lincoln Road Antique Market

The Lincoln Road Antique Market is under attack by the City of Miami Beach. They are considering not renewing their lease because of greedy businesses and landowners on Lincoln Road. The Van Dyke Cafe is closed in order to make way for more chain stores and the whole feel of Lincoln Road is decidedly like Dadeland Mall now. There's almost nothing unique anymore, except the Antique Market.

The same group ran the Coconut Grove Antique Market at Mayfair and once it left, it really left a big hole in the community. It was a special place and the Lincoln Road outdoor version is a special place. Frankly, it's the only reason I go to South Beach these days and once I'm there I spend money, I go with friends, we shop, eat at local restaurants, spend money on parking, etc. I bought some Christmas presents at the Lincoln Road Antique Market this year. It's an institution and it should stay.

I was recently contacted by Vogue Magazine about the Grove Antique Market, they must have seen a story here in the Grapevine and they liked the quirkiness of the place, unfortunately, I had to tell the editors that there is no more Grove Antique Market and I directed them to the Lincoln Road version.

Anyway, there's a petition at Change.org here, which maybe will save the Lincoln Road Antique Market. It's the only thing that's left on South Beach that's unique these days, hopefully it can stay for years to come. 

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4 Comments:

Anonymous Anonymous said...

Every time a business closes in Coconut Grove Marc Sarnoff must be congratulated.

Every time a tree is cut in Miami Marc Sarnoff must be congratulated.

January 26, 2014 12:42 PM  
Anonymous Anonymous said...

This isn’t bad news in my opinion. If South Beach wants to continue it March toward being one big Rodeo Drive, then so be it, let them. However, this is an opportunity for the Grove to get this event back into the grove, maybe in a more accessible location in the Grove? Why did it leave the Grove to begin with?

The BID or Village Council needs to do a better job of helping organizers to advertise events. Besides the coconut grove grapevine, I vary rarely know of what’s going on in the Grove. While I love this blog, I don’t check it so often so sometimes I end up missing events. No one in my home watches the TV and we don't listen to the Radio. We do walk around the Grove and have to drive around town as well. My point in saying that is, there needs to be signage on every entry point into the Center Grove and into auxiliary streets leading to those entry roads. For example 27th avenue north of Dixie, Dixie itself, Douglas, Bird, Main, Grand, Bayshore etc. All should have tons of signage every so many yards alerting people to upcoming events. I assure you, attendance will increase. Why? Because many Americans are not using "traditional" media anymore. 9 times out of 10, if an event isn’t being talked up on the Grapevine then I’m not going, why? Because I won’t know about it, and advertising for these events is usually terrible, given the way most Americans are now consuming information.

The Grove has a chance to really make something of itself, but it’s going to take a leadership that is agile, understands demographics and how various demographic groups consume information. They then need to put that info to use in targeting these groups, to ensure the largest turnouts possible. Also, for every misstep South Beach makes, specifically Lincoln Road, then The Grove BID needs to capitalize on those missteps.

Just an anecdotal story. A family member flew in from Chicago to see Paul Mooney at the Comedy Club (when it was open) here in the Grove. This happened last summer, we found out about this event in December. My point is, I live a few blocks from the club and would have paid double to see Mr. Mooney, yet where the hell was the advertising? Again we don't watch TV or listen to the Radio and we are not about to start doing so either. The Grove needs to smarten up, I love this village, but it could be so much more.

January 27, 2014 1:51 PM  
Anonymous Anonymous said...

Of course many events at Improv were not embraced by the BID because they brought the wrong demographic to center Grove IYKWIM

January 27, 2014 4:08 PM  
Anonymous Anonymous said...

The most obvious place for the Lincoln road antique market to move to is (drumroll please) Wynwood.

January 27, 2014 4:38 PM  

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