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Thursday, November 07, 2013

Planet Beach opening in Brickell

I used to have Planet Beach as a client years ago, I knew them only as a tanning salon, but they have grown to so much more.

Located on the Mezzanine level of 1060 Brickell, Planet Beach Brickell brings self-automated spa services and the contempo spa concept to the locals. After months of renovation, the location is finally ready for its close-up and plans to showcase its services with a two-day Grand Opening party, November 8 and 9. 

At the age of 16, Ukranian-born immigrant Natasha Gelman arrived in Miami with her family and not a penny to her name. Through hard work, perserverence and a realty business, Natasha has since amassed ownership in three well-known Miami restaurants. As a busy working woman herself, Natasha began frequenting a Planet Beach location in Miami Beach and, according to her, "fell in love with the Contempo Spa concept."  She added that, "The feeling I got when going to this spa kept me coming back week after week and that is the feeling I wanted to bring to more women like me."

Traditional day spas can become expensive and difficult to incorporate into a busy schedule. Eighty-three percent of spas have made changes such as increasing treatment options, offering retail products, adding new spa programs and offering shorter treatment durations. This recipe for success was pioneered by Planet Beach, as it was the first company to challenge the concept of the traditional day spa by offering high-quality automated spa services that are convenient and affordable.

Planet Beach evolved into the spa industry in 2005 by expanding beyond tanning options to introduce its Relax, Glow and Renew categories of services to customers. Today it offers more than 20 push button automated spa services from facials to teeth whitening and red light therapy.

The two day Mardi Gras meets Carnivale-themed Grand Opening event with an invitation-only VIP party on Friday, November 8 is from 6:30-9:30 pm. On Saturday, November 9, the party continues from 10 am-3 pm, Planet Beach Brickell will open its doors to the public for an open house with complimentary spa services. At 6:30pm, the spa will re-open for a Ribbon Cutting Ceremony followed by a big celebration complete with food, fun, entertainment and prizes, including a $1000 Grand Prize, that will be open to the public. 

For more information or to RSVP for the event, please email planetbeachbrickell@gmail.com or call 786-476-0970. An online brochure for the spa can be found at PBFL0195.digbro.com.

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