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Thursday, November 21, 2013

Give Miami Day shatters records; $3.2 million raised

The Miami Foundation celebrates the most active day of philanthropic giving ever
raising $3.2 million in 24 hours.
The Miami Foundation far exceeded the amount raised in their inaugural effort during its second annual Give Miami Day on November 20. The 24-hour online philanthropy blitz raised $3.2 million for more than 400 local nonprofit organizations.

Charities went crazy sending out social media messages asking for donations. Twitter and Facebook were swamped. Many organizations sent out emails almost every hour, counting down the hours that you had to give. 

“We are thrilled by the outpouring of generosity,” said Javier Alberto Soto, president and CEO of The Miami Foundation. “Once again, when given the right opportunity, Miamians and our supporters around the globe generously gave to build a better community. This new, philanthropic and engaged Miami is here to stay, and Give Miami Day should make us proud to call this place home."

Between midnight November 20 and midnight November 21, donors were able to view online profiles of various nonprofit organizations, learn about the mission and impact of each organization, and support the causes most important to them.

This year, givemiamiday.org received 12,286 donations. Last year, almost 5,000 donors gave more than $1.2 million to 300 organizations during the inaugural Give Miami Day. “Our goal is promote philanthropy and democratize giving. Give Miami Day does both by engaging Miamians across our community to invest in our future,” said Soto.

With the support of Knight Foundation, Marlins Foundation, Miami HEAT Charitable Fund, The Miami Foundation Board of Trustees and Hector Family Fund, every donation between $25 and $10,000 that was made on givemiamiday.org will have a percentage of it matched by The Miami Foundation. Many donors gave to the match pool throughout the day, adding an additional $36,812 for a total match pool of over $300,000.

Lead fundraisers for the event included Greater Miami Jewish Federation, which raised $207,362.00, the largest total out of all of the organizations, and The Children’s Movement of Florida, which received the most individual gifts at 397, and raised $95,585.

“The new Miami is one of hope and the people of our community are committed long term to helping Miami fulfill its extraordinary potential,” said Soto.

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