Check this out. Know what it is? It's a hotel room entry key/card. I was in New York over the weekend and this was what I was given when I checked in. I love the concept for so many reasons. First off, if you lose it, no one knows where you are staying since there is no blatant mention of the hotel on the card, or the address, secondly, it's a great marketing tool and thirdly, there is a coupon on the back. The hotel front desk clerk told me that people are keeping the card because of the coupon on the back, so I guess it's working.
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