Holiday hair special at Allure Salon

Allure Salon (3405 Main Highway) has been open in Coconut Grove for nearly 17 years and is always looking for the latest trends and innovations in the beauty industry. In the last few years there has been a growing trend in Keratin treatments. About three years ago, they started having clients call on a daily basis asking about the new Keratin treatment. Pablo Hernandez, Allure owner (second from left), told them that they weren't offering the service because it was not the safest thing for you to have done to your hair.

"Even worse, can you imagine a salon that does several Keratin treatments every day? The stylists are slowly deteriorating their health," says Pablo.

Most Keratin treatments nowadays contain a harmful chemical called formaldehyde. It is a very harmful substance found in embalming fluid and now being used as the main ingredient to straighten hair. Pablo researched several brands of keratin treatments out on the professional beauty market.

"I won't mention any names though. What was the main ingredient in the majority of them? Morbicid acid and some just flat out say 'formaldehyde'. I wanted to prove to myself that my Keratin treatment truly is '100% formaldehyde free.' After looking up information on each individual ingredient in the brand that I use I found that not only does it not have formaldehyde or any derivative of it, but it has the same ingredients you would find in your average conditioners," Pablo said.

Allure's Keratin treatment will not take away your beautiful curls or chemically straighten your hair. It will soften you hair, add shine, reduce the "poof" and frizz, restore your hair to a healthier state, and help cut down your blow dry time. It has no harsh odor or irritation to the eyes which is caused by high amounts of formaldehyde.

Just in time for the holidays, Allure Salon is offering their Keratin treatment at $175 including a complimentary haircut or $200 for longer/thicker hair. They have a variety of affordable sulfate free shampoos to recommend for the maintenance of your Keratin treatment and help it last 3-4 months. Treat yourself or a loved one to beautiful, healthy, frizz free hair for the holidays and make your appointment today.

Mention the Coconut Grove Grapevine for promo: Keratin treatment at $175 including a haircut ($200 for longer/thicker hair). For an appointment, please call the salon at 305-461-0020. This special expires on December 31, 2010.