Buying keywords for Coconut Grove
We mentioned that the BID is going to start buying keywords on search engines like Google, to drive traffic to the Grove and to their webiste.
I would suggest they not waste money on keywords like Coconut Grove itself, since basically everything that comes up when you type that in is the Chamber, the Bid and the Grapevine, so that's just paying for what already comes up.
Some suggestions for keywords would be:
fun vacations
fun holidays
small villages
village life
sailing village
sailing vacations
sailing community
arts community
arts festivals
and things like that. Any more you may suggestions for the BID?
I would suggest they not waste money on keywords like Coconut Grove itself, since basically everything that comes up when you type that in is the Chamber, the Bid and the Grapevine, so that's just paying for what already comes up.
Some suggestions for keywords would be:
fun vacations
fun holidays
small villages
village life
sailing village
sailing vacations
sailing community
arts community
arts festivals
and things like that. Any more you may suggestions for the BID?
posted by Tom Falco at 12:30 PM
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21 Comments:
sailing village with a drinking problem
or a drinking village with a sailing problem
historic, cultural, walking , pedestrian friendly, charming etc
free parking?
They should check out in Google what other similar areas use in their descriptions- Sausalito, Provincetown, Bar Harbour,
walkable community/neighborhood, farmers market
Have they looked at facebook ads as well? Not sure if it's the right market or not. But you can target them and they are very cheap bang for buck wise. If you need more info or want help let me know.
i think the sausalito, etc example is a good one.
look for keywords that people actually look for (you can search keyword search volumes rather easily).
things like sailing vacation, miami spa vacation, fun miami, historic miami, etc.
re: matt's suggestion. Facebook could work well, but the key there is to know where our visitors are from geographically and target there or similar. Other things to target would be people who like fishing, sailing, boating, etc. we do have a lot of great marinas and such nearby.
A clarification seems in order...
What one buys with key words on Google is a slot in the Sponsored Links on the side of the main listings, not some advancement in the main listings. That said, the Grape is correct that anything involving "Coconut Grove" would be a waste. What would be useful would be something like "Miami" or "South Beach" or "Coral Gables" and the like. Google these words to see what currently shows up and you'll see that Grove links would be great on these pages.
The Grove is a lifestyle:
Quirky (your word!)
Fun
Waterfront
Parks
Art Galleries
Restaurants
Walk everywhere
Neat neighborhoods
"Unusual events"
Shops
Movies
Entertainment
The Greatest People!
TOTALLY UNIQUE
Until something is done about the crime around here, this will never be a destination on par with P-town, Bar Harbor or Sausalito. You do not have armed robberies (like last Thursday at the Food Spot on Bird) in Bar Harbor and there are no crack dealers in P-town. Clean it up and they will come.
add:
"official city business"
"Code enforcement sidewalk parking"
and
"naysayers say nay!"
Home of the 80 cent man
Buying keywords on google as a way to promote the grove makes shopping at milams look like buying milk at Neiman Marcus. Worse actually, because not only would the milk be expensive, but it wouldn't do anything.
Grape, not looking for a plug here and as I will demonstrate---don't need one. Type in Google, my name Jobie Steppe, then type in my company name artbyjobie.com. This is worth what? $250,000.00 in free advertising? This did not cost one penny and was planned in advance and would be just as easy to do this for Coconut Grove.
Well Jobie, anyone's name will come up if you actually type the actual name in. The BID and the Grove want to reach people who are not typing "Coconut Grove" into the google search. And therein lies the rub.
MIAMI NIGHTLIFE will generate a ton of hits and I think the businesses/bars are on the Chamber Website
Grape, bear with me here. Okay, type into Google the words "Knife Sheath". Now, what do these words have to do with "Jobie Steppe"?
I have 76 key words planted that bring me or my business up on the internet. It did not cost one cent, but it did take about two weeks, but only about 4 hours during this two week period. My son instructed me as to how to obtain this result. And it's free.
Ok, you did not explain that. I know how to do that too, and have been getting people to the top of the search engines for years.
One doesn't "waste" money "buying" keywords. One bids on keywords, so the keywords you get charged for are the keywords people click on.
The way it works is that you bid, say, on "coconut grove" and "sailing vacations"
If you bid $1.00 per keyword and 10,000 people click on your specific link, then you get charged $1,000; but if only 100 people click on your link when searching "sailing vacations" then you get charged $100.
It's a pretty self-regulated system because you don't get charged at all unless someone clicks on your link; not on the keyword
Ultimately, there is no waste
Grape, I agree that you have been doing this for people and/or their businesses. But, it can be concentrated, directed and planned and without cost to include Key words like "knife sheath" or other words that when used will bring up Coconut Grove. The fact is, and you have stated you have done this----so why are we, your readers and commenters making reference to cost and prices? Am I missing something here? Couldn't you form an unofficial committee on the GrapeVine and by consensus create a series of words that this committee deemed/voted that when typed into the various search engines would bring up Coconut Grove? Then you would ask all of your readers to flood the Grapevine comments section using these words and the words Coconut Grove the correct number of times to be noticed by the way search engines count the words; look for these words. I know this works because, for example what does "knife sheath" have to do with "Jobie Steppe". I needed the cooperation of several reporters, but I also used blogs from around the U.S. to achieve name recognition. Am I being clear?
To Joble Steppe. No, sorry, you are not being clear.
Actually, you are confusing two things.
Paid search, which is the issue, doesn't depend on how many time people ask or don't ask for the keyword. It's the opposite. You tell Google, whenever anyone types "sailboat" in your keyword search, run my little ad, and I will pay you $0.25 for everyone who clicks on my little ad.
If someone pays, say $0.50, it might be that you get bumped. Then again, since there are quite the number of places, it might be that you do make the list. It is a bidding system, so you never know
If you look at Google you will also see two things, there is a white colored list on the right and a salmon colored list on top
Google chooses the salmon colored list based on the yield to Google, not to the advertiser. So, for example, let's say that you bid $0.25 per click but because of the way you word the ad, everyone and their mother click away. You might produce more revenues for Google than a competing ad which pays, say $1.00 per click. You'll wind up on the salmon colored list.
There are many safeguards:
1. You can specify your "average" cost per click and Google will mix cheap and expensive clicks so that they average what you want
2. You can specify limits per day so that Google limits your expenditure per day to $x or $y
Finally, you don't need to really stress in coming up with words, there is an automatic keyword generator with Google that can also do that with you. And, as someone else suggested, you can "buy" (which is really bid) competitive names (like Coral Gables)
There is truly no waste in search at all, as the client controls every variable through SEO (Search Engine Optimization)
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