Coconut Grove Grapevine: The Grove is the alternative for Memorial Day Weekend

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Wednesday, May 20, 2009

The Grove is the alternative for Memorial Day Weekend

I was asked this on Twitter:

"Do you think the Grove will be a destination this weekend for the beach folk escaping hip hop weekend?"

I didn't know how to answer since I am sure that no one in the Grove even thought of this and even tried to promote the Grove to the stay-at-homes on Miami Beach, who actually would love to leave South Beach during the madness that comes with Memorial Day weekend in Sobe.

This is where we need Coconut Grove promotion. How about skateboarders with brochures or maps or coupon books or hot girls on skates promoting the Grove in South Beach? Is that an option? Are there any extra coupon books left over from Pow Wow? Hand them out!

Is that a way to get the South Beach locals who don't want to spend the crazy weekend in South Beach to come here for a quiet day or two to shop, dine and unwind? I know a hotel or two in the Grove has a special running. Do South Beach residents know this? Do they realize that they can escape to the Grove for the weekend?

This is also a good weekend to grab those who avoid South Beach, who normally would be in South Beach, people from Kendall and Pinecrest and Coral Gables, etc.

While many enjoy the madness on South Beach during Memorial Day weekend, many don't, and I am sure they would love to be reminded of the alternative -- Coconut Grove! We need to get the ambassadors out starting today.

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3 Comments:

the jolly antichrist said...: The Grove's new P.R. company is great viral marketing. How can the GrapeVine put together a blog with ideas like this for Republica.net.; May 20, 2009 5:06 PM
that guy said...: Would have been a great thing to pitch to the new times to put in its things to do column, which so many miamians read and follow every single week. Too bad the BID and Chamber ignore this promotional opportunity. All it takes is an email and a follow up call or less.; May 20, 2009 5:19 PM
Anonymous said...: If there was an express shuttle that went from SoBe to the Grove (maybe 1 stop in Brickell) I'd be there! And not just this weekend...; May 21, 2009 8:18 AM

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