Devour the billboard
Jaguar restaurant has a cool new billboard up at 27th Avenue and US1. It promotes themselves through promoting the Coconut Grove Arts Festival.I guess we can all agree is more user-friendly than the infamous one that was there in the past.
posted by Tom Falco at 8:51 AM
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8 Comments:
That billboard has been up for awhile and I remember being surprised that you hadnt posted about it. Jaguar is one of the best, if not the best, restaurants in the Grove.
I wonder why Jaguar didn't list their location......
I had the photo for awhile, just never blogged it until now. It's an "institutional ad", no need to list their address, that isn't the point of the ad.
For those of us not in the PR business what does "institutional ad" mean --- so people should just come into the Grove and say so hey where's Jaguar?
Can anyone spot the misspelled word on the Jaguar billboard?? Jag should have a contest. Free drink? Anyway go on in and get your code 33. Great fun.
i spell checked every word and couldn't find it...except for the acronym.
Skot, Latam stands for Latin American...
1.
If you come to the coconut grove arts festival, you're going to see Jaguar right smack dab in the middle of everything. Secondly, why would Jaguar be associating themselves with the arts festival unless they were in the Grove? An address would unnecessarily clutter the billboard.
2.
There are no spelling errors. If you're referring to LATAM, that's right on their menus and refers to Latin American.
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