Created by American Express in 2010, Small Business Saturday is the cornerstone of American Express Shop Small efforts. "While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day."
You can share the cool items you may find on social media using the hashtag #ShopSmall .
Even if you would prefer the mall for the bulk of your holiday shopping, it's a great idea to support our small businesses in the neighborhood. Spread the wealth.