SapientNitro sold for $3.7 billion
Publicis Groupe has an objective of becoming the leader at the convergence of communication, marketing, commerce and technology.
Oddly enough, SapientNitro's new offices at the Mayfair are still being built out, so they are not fully moved into Coconut Grove yet.
Will they add more offices now? Will they be consolidated into Publicis Groupe? The new agency will be called Publicis.Sapient with Sapient CEO and Co-Chairman Alan J. Herrick joining Publicis Groupe senior management team (Directoire+) as CEO of Publicis.Sapient; Jerry A. Greenberg, Co-Founder and Co-Chairman of Sapient, joining Publicis Groupe Supervisory Board.
Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of a kind company born in the technology space with strengths in marketing, communications, consulting and omni-channel commerce, all of which are equally important to best help clients achieve their digital transformation. It will also give Publicis Groupe access to new markets and creating new revenue streams. This acquisition fulfills many of Publicis Groupe’s objectives: we will enhance our leadership position in digital, achieve our goal of deriving 50% of our revenues from digital and technology three years ahead of our 2018 plan, and leverage technology, consulting capabilities to expand in new verticals, and offering new and exciting opportunities to our talents.”
You can see the current talents of SapientNitro at this Saturday's Great Grove Bed Race, come out and see if they can beat the Grove 5-0 again this year!
posted by Tom Falco at 1:50 PM
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5 Comments:
This will be interesting to see. It seems to me like they will be investing further into beefing up Nitro, as they want to get further into technology/interactive services.
Never have I felt so old as I did reading what the company's objectives are. I don't think I understood half the verbiage in their statement.
Sadly, I am expanding my horizontals rather than my verticals, a curse of getting older.
..what the company's objectives are"
What's really sad is that their single objective, behind all that laughable "new-age" verbosity, is very simple: $$ELL, of course, and then sell some more, whatever it is, by any means, and, way too often, at any cost, -- souls included if necessary as collateral dammage. Nothing new there. Except for a few truly artistic individuals, who find themselves playing that corrupted and pathetic same old game for a while. Say,,, John Lennon, for instance, wouldn't be so proud these days with all these fancy "technological acquisition plastic outfits, masquerading as Parisian avant-garde, illuminated mirage art movements of sorts. Why would we be impressed? The dollar amount of the transaction? boring.........
Wow, amazing that such a crap organization is worth so much. Sapient is a joke of an agency that kills the good people inside who fight to try to change it's pathetic way of doing business. For those who have bought the hype simply because they moved to the Grove, try working there for a few months. You'll meet great people who are about to lose their minds. And btw, the best creative work Sapient has ever done will never see the light of day, because Sapient doesn't care about creativity, they care about shareholders and over-charing cents for services they barely deliver.
Mad Men was so much better.
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