SapientNitro sold for $3.7 billion
Publicis Groupe has an objective of becoming the leader at the convergence of communication, marketing, commerce and technology.
Oddly enough, SapientNitro's new offices at the Mayfair are still being built out, so they are not fully moved into Coconut Grove yet.
Will they add more offices now? Will they be consolidated into Publicis Groupe? The new agency will be called Publicis.Sapient with Sapient CEO and Co-Chairman Alan J. Herrick joining Publicis Groupe senior management team (Directoire+) as CEO of Publicis.Sapient; Jerry A. Greenberg, Co-Founder and Co-Chairman of Sapient, joining Publicis Groupe Supervisory Board.
Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of a kind company born in the technology space with strengths in marketing, communications, consulting and omni-channel commerce, all of which are equally important to best help clients achieve their digital transformation. It will also give Publicis Groupe access to new markets and creating new revenue streams. This acquisition fulfills many of Publicis Groupe’s objectives: we will enhance our leadership position in digital, achieve our goal of deriving 50% of our revenues from digital and technology three years ahead of our 2018 plan, and leverage technology, consulting capabilities to expand in new verticals, and offering new and exciting opportunities to our talents.”
You can see the current talents of SapientNitro at this Saturday's Great Grove Bed Race, come out and see if they can beat the Grove 5-0 again this year!
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