Azul's fashions reflect social media generation

Periodically, we will run gift items from Coconut Grove businesses in The Groovy Grove Gift Guide. Today we are featuring Azul Coconut Grove, which is located at 3444-1 Main Highway.

Azul  was first established in 1985 in the Kendall Mall, in the early 1990s, they moved to Coconut Grove and South Beach. They began as an underground store selling brands like Boy of London, Fiorucci, Trash & Vauldville and Patricia Field, with a Pair of Shredded jeans that defined the punk rock era of the '80s. 

In the early 1990s they transitioned to a Euro denim fashion store carrying collections like Replay, Rivet, Big E, Chevignon, Diesel, Chipee, Lee trevor and many more. Fashion was all about the wash or the weave of the denim, this defined this era. All celebrities were coming to Azul to style their videos and get them into a new wardrobe. Fashion was exploding for men as well as women. Everything was about how you put together your style. Prints were all over from Versace to Moschino.

Welcome to 2015 the Social Media era. Facebook, Instagram, Twitter. The new craze is all about comfort and flowy which transcends to soft and effortless for the modern working individual. Azul became a designer resort wear store to reflect the comfortability of the social media generation. Experience the softness of Camilla, The bold prints from Mara Hofman, the sheerness of Lotta Stensson, palazzo pants from Rich Girl On Vacation and many more. Think of the Hamptons, St.Barts, Mykonos or a nice outfit for South Beach. Easy breezy fashion that can be worn to a poolside or a fab dinner at your favorite restaurant at the beach. Its all about fashion that can be worn as casual as you want to the same garment that you dress up to the max. It's all about versatility.

Azul has a large selection of Johnny Was women's wear. And the Equal Pay t-shirts for women are a hot seller today. Robin's Jeans for men are popular, too.

Dresses by Camilla are featured throughout the store.

Mark Cherry is a local Grove artist. His work is featured at Azul Coconut Grove. Many of you may remember Mark who had various stores in the Grove over the years.

Talia Candles and Johnny Was Essence are naturally made and vegetarian made in the United States.

The Groovy Grove Gift Guide is an advertising feature. For details, please email us at editor@coconutgrovegrapevine.com