Grove couple introduces HeroBoys

Coconut Grove couple, Crissi and Ed Boland have taken over the toy world in a big way. They have created a full line of new super heroes with a purpose. This line is to boys what American Girl dolls are to girls. The HeroBoys have values and morals that make them unlike the usual action figure.

Their line of HeroBoys products, which includes dolls, capes, masks, comic books and t-shirts, are now in full production being sold at HeroBoys.com, Amazon.com and at Books and Books. Ed and Crissi are also currently at the Atlanta Gift Show to meet more retailers.

Crissi and Ed Boland

 HeroBoys is a collection of superhero characters that set out to empower young boys ages 3-10. The creators, parents of two young boys themselves, invented the line for all boys to inject positive messaging and meaningful, educational content into a superhero landscape dominated by movie marketing related products. The characters, Blazer, Gusto, Rocko, Stormsurge, Techno, and Thunderhawk, learn to work together and use their inherent strengths and talents (something that all children have) to help make a positive impact in the world.  The HeroBoys line is comprised of six separate 18-inch plush plastic action figures with stands, monthly comic book subscriptions and signature apparel including capes, masks and t-shirts. 

“For years the toy market for young boys has been dominated by dated characters and repackaged by corporations for PG-13 movies and TV shows they are too young to watch,” said co-creator Ed Boland.  “Our boys deserve meaningful toys that celebrate boyhood, promote values, and encourage the art of play.”


 “HeroBoys is an empowerment toy—we are the next American Girl doll,” said co-creator, Crissi Boland. “The 18-inch hero is unlike anything on the market for boys.  The comic book tells the story of a seemingly ordinary group of boys brought together to do good in a city overrun by selfish behavior. The comics provide teachable moments for parents, promotes literacy and teaches there is a hero inside every boy.”
   
Developed by Whimzy Entertainment, HeroBoys is a line of toys, comic books and apparel made foryoung boys about young boys.  HeroBoys retails online at HeroBoys.com and Amazon.com and at book, toy and gift retailers nationwide including Books and Books in Coral Gables, Miami Beach and Miami and for wholesale at the Enchanted Moments showroom in AmericasMart Atlanta.