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Sunday, July 17, 2016

Grove couple introduces HeroBoys

Coconut Grove couple, Crissi and Ed Boland have taken over the toy world in a big way. They have created a full line of new super heroes with a purpose. This line is to boys what American Girl dolls are to girls. The HeroBoys have values and morals that make them unlike the usual action figure.

Their line of HeroBoys products, which includes dolls, capes, masks, comic books and t-shirts, are now in full production being sold at, and at Books and Books. Ed and Crissi are also currently at the Atlanta Gift Show to meet more retailers.

Crissi and Ed Boland
 HeroBoys is a collection of superhero characters that set out to empower young boys ages 3-10. The creators, parents of two young boys themselves, invented the line for all boys to inject positive messaging and meaningful, educational content into a superhero landscape dominated by movie marketing related products. The characters, Blazer, Gusto, Rocko, Stormsurge, Techno, and Thunderhawk, learn to work together and use their inherent strengths and talents (something that all children have) to help make a positive impact in the world.  The HeroBoys line is comprised of six separate 18-inch plush plastic action figures with stands, monthly comic book subscriptions and signature apparel including capes, masks and t-shirts. 
“For years the toy market for young boys has been dominated by dated characters and repackaged by corporations for PG-13 movies and TV shows they are too young to watch,” said co-creator Ed Boland.  “Our boys deserve meaningful toys that celebrate boyhood, promote values, and encourage the art of play.”

 “HeroBoys is an empowerment toy—we are the next American Girl doll,” said co-creator, Crissi Boland. “The 18-inch hero is unlike anything on the market for boys.  The comic book tells the story of a seemingly ordinary group of boys brought together to do good in a city overrun by selfish behavior. The comics provide teachable moments for parents, promotes literacy and teaches there is a hero inside every boy.”
Developed by Whimzy Entertainment, HeroBoys is a line of toys, comic books and apparel made foryoung boys about young boys.  HeroBoys retails online at and and at book, toy and gift retailers nationwide including Books and Books in Coral Gables, Miami Beach and Miami and for wholesale at the Enchanted Moments showroom in AmericasMart Atlanta. 

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Anonymous Anonymous said...

That is cool

July 17, 2016 2:24 PM  
Anonymous Anonymous said...

These mild mannered, sensitive boys that play with action characters better learn some self-defense skills or acquire an invisibility cloak, because some of the older boys will be brutal and merciless.

July 17, 2016 7:52 PM  
Blogger Nadine Johnson said...

Not if parents teach their sons to be decent human beings!

July 17, 2016 8:12 PM  
Blogger irene said...

oh no, another thing that has to be taken away at school. irene

July 18, 2016 12:17 AM  
Anonymous Ed Boland said...

Thank you Grapevine!
Thank you sharing your thoughts Anon. We created HeroBoys to help young children (HeroGirls coming early next year) find their inner hero and highlight values overlooked by the emphasis on action, violence and crude humor into today's PG-13 Hero Industrial Complex. Values like diligence, humility, honest, curiosity and compassion.
If a child is by nature mild mannered and sensitive (which one of my sons is) it does not mean they are weak and vulnerable. We want to encourage children to embrace who they are– shy, passionate, a dreamer, a doer, athletic, or intellectual, and not force them to be something school or society says they should be. We hope confidence and comfort they find in accepting themselves they will give them the strength needed to navigate a world beset with pressures to conform and take short cuts.

Plus superheroes have cool capes, masks, costumes and powers.

July 18, 2016 9:58 AM  

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