It's a Snapchat Giofilter
Aly tells me, "It was actually a community Geofilter I submitted for the Grove area to Snapchat."
She sent in the image and received a reply from Snapchat telling her that the image would be featured on a billboard in Miami somewhere. Snapchat receives thousands of submissions daily and hers was just one a few chosen. I like it. Simple, but effective.
Snapchat calls their Geofilters, "Dynamic art for different places."
It's unusual that Snapchat would use a sort of logo image rather than a photograph, but it works.
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