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Tuesday, June 02, 2015

People like and support pop-up restaurants

According to the Eventbrite blog (I know, I didn't know they had a blog, I saw the story on Twitter), Pop-up dining events have a very large draw and people are willing to pay top dollar to attend. These can be restaurants that just pop-up in various storefronts, something like The Typsy Mermaid or personal intervention with chefs on a one time basis, like the Ritz Carlton does once in awhile, for instance they recently had a Paris-themed tea.

In 2014, pop-up events rose 82% according to a poll done by Eventbrite. 

Cost is not a major concern to the diners who are willing to pay for a new experience. Diners prefer paying for tickets in advance online, rather than paying at the end of a meal, too. Another reason for the popularity of pop-up restaurants, other than the experience of something new is that people feel that they are missing out if they don't attend the event, they may see their friends post photos on social media and they want to be a part of it.

This may be one big reason why food trucks are so popular, they are mobile and not always guaranteed to be in the same place all the time and the food is something different than the typical restaurant.

Coconut Grove could benefit by having more pop-up restaurants and of course food trucks, which we will have when we eventually join the 21st century around here. Remember Food Truck Friday at the Coconut Grove Bank each week?

These new guys in town say they want to shake things up. Well, bringing back Food Truck Friday would be a start.


And what ever happened to The Great Taste of the Grove, the Chamber's signature event?

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2 Comments:

Anonymous Anonymous said...

Tom, I think you might find this article interesting (particularly given that the West Village is your favorite parallel to Coconut Grove): http://www.newyorker.com/business/currency/why-are-there-so-many-shuttered-storefronts-in-the-west-village

June 02, 2015 9:44 AM  
Anonymous Anonymous said...

I agree pop-ups and food trucks are great additions, however the Great Taste of the Grove was a horrible event. It was overpriced and the food was only ehh.

June 02, 2015 3:45 PM  

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