An ugly stretch of Grand Avenue
Rather than have the beautiful arch shaped windows as a feature, Sapient has chosen to cover them with digital screens of their own, showing the back of them to the street. Another mess. That whole stretch of Grand is a mess. People often put down the Village West side of Grand Avenue but is this any better? I actually prefer the Village West end, it's real.
This east end of Grand is what the tourists see as they enter the Grove and they get right off the buses right there, you would think that Sapient would do something a little nicer to greet our Grove guests rather than have black backs of digital screens.
As for the big digital bus bench sign, I remember years ago I did a story on the buses having ads on them. They weren't wrapped like they are now, they were just small ads on the sides, I had headlined it "Our rolling billboards." It was the early 1980s and it was something new at the time, now the whole bus is an ad so who knows where these digital signs will go. We keep asking for an entrance sign to Coconut Grove at US1 and 27th Avenue, maybe it would end up being a big digital arch with ads and a welcome sign. Maybe Sapient can come up with the concept.
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