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Sunday, October 13, 2013

Perrier-Jouët's collaboration with Simon Heijdens

Perrier-Jouët announced its design collaboration with London-based Dutch designer Simon Heijdens. Simon will create an immersive experience to be unveiled at Design Miami/ December 4 to 8, 2013. Titled Phare No. 1–9 this "lightwork" explores the relationship between the medium and the message with an entirely new way to express a story in a poetic, sensory work. Playing with materials, volume and movement, Phare No. 1–9 merges the conceptual and the tangible to propel the Art Nouveau aesthetic into the 21st Century.

As part of its core belief of celebrating beauty, Perrier-Jouët invited Simon Heijdens to make their design Salon project inspired by the renowned champagne brand’s signature Art Nouveau heritage.

Known for creating immersive, site-specific pieces, Simon's works often use new media to add a particular notion to a space, creating an unforgettable experience. With a fine-tuned practice and clear voice, Simon Heijdens’ works are transformative yet subtle, concerned with temporality and the human experience.

Simon works from his studio in London, where he has also lectured at the prestigious Royal College of Art. His pieces can be seen across the world in the permanent collections of MoMA, the Art Institute of Chicago and the Israel Museum Jerusalem, as well as with numerous global touring exhibits of his key works.

“We are thrilled to be working with Simon Heijdens this year. Simon introduces a new medium of expression, which we believe makes an important and forward-thinking contribution to the design world. The installation space becomes a screen upon which Simon tells his story. Light and liquid create the narrative; it has to be experienced.” Says Axelle de Buffevent, Style Director for Martell Mumm-Perrier-Jouët.

Perrier-Jouët is the official champagne partner of Design Miami/ serving its exclusive prestige Belle Époque cuvée champagne within the Design Miami/ Collectors Lounge and select VIP events during the week of the fair.

Design Miami/ is the global forum for design. Each fair brings together the most influential collectors, gallerists, designers, curators and critics from around the world in celebration of design culture and commerce. Occurring alongside the Art Basel fairs in Miami, USA each December and Basel, Switzerland each June, Design Miami/ has become the premier venue for collecting, exhibiting, discussing and creating collectible design. For more information, please visit www.designmiami.com and www.designmiamilog.com.

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