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Monday, September 27, 2010

"White Friday" taking over "Black Friday"

This year will be the final White Party event at Vizcaya after 25 years. The costs at Vizcaya are getting prohibitive for many events (Herald story here). The White Party may continue, but not at Vizcaya after this November. White Party week is November 23 to 29 this year. It's the world's oldest and largest HIV/AIDS fundraiser.

Ironically, after all these years, the Grove is embracing the event by holding a "White Friday" day for the visitors (rather than what is traditionally called Black Friday, the day after Thanksgiving), on Friday, November 26.

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Visitors for the White Party week will be offered a bay cruise off the shores of Coconut Grove and merchants are preparing "white" specials and discounts. Window decorations and street scapes may be in white to go with the theme. Macy's had this White Party display last year.

It was hoped that some sort of fashion show could take place, but that may not happen. But the whole concept of "White Friday" as opposed to "Black Friday," is a cool branding thing that Coconut Grove can embrace.


The Bookstore will be hosting author David Leddick, who will do a book signing.

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Miami Beach Commissioner Michael Gongora with Miami Beach Mayor Matti Bower at last year's event.

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Marketing & PR Manager of The White Party, Christopher Donahue with a group of attendees.

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Elaine Lancaster with Michael Gongora.

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Board of Directors with Expose (the recording group).

Photos by JR Davis

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