New Grove slogan being rolled out
Always Cool . . . Always Warm.This is the new slogan for Coconut Grove.
This will go on brochures, billboards and whatnot promoting Coconut Grove. And above is the new BID logo.
posted by Tom Falco at 9:30 AM
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42 Comments:
Excellent slogan and a great looking graphic.
If we can put that on a bumper sticker, we could really increase our brand awareness.
Honestly, this would be the first thing I put on paper before further exploring, refining, editing and then nailing the thought. Which is what this is, a thought. Not a line that will compel. Walking the Grove last night, seeing a number of new businesses empty despite the fact they are great little places... The Grove needs better. The East coast and midwest will not be traveling far this winter, due to economy, The Grove needs to capitalize on that with a REAL slogan and campaign.
Blah....Bigtime....This could be the dull slogan for a myriad of sleepy Florida Communities. But The Grove. The Grove?? The Haight Ashbury of the East in the 60s? The Home of the irreverant King Mango Strut? Come on...Gotta be something better than always Cool...always warm. Hell if Julia Tuttle sent Flagler that slogan instead of the Orange Blossom, he probably would have never come down.
Should be the other way around "always warm... always cool". Always end with your stronger attribute. It also needs a space after the elypsis.
A good logo doesn't sell a mediocre product and a mediocre logo surely isn't a salvo. I am underwhelmed with it - seems more fitting for ice cream.
I really don't think it's going to help the issue which is that the Grove has lost its charm. It's not funky or artsy anymore. It's not friendly and inviting. It's homogenized and keeping bars open longer won't change the fact that there is nothing of interest to the Grove during the day.
It's all a bit Meh.
To imagine, our local businesses pay out a substantial amount of money to the BID so that they can market the Grove on their behalf, and they come up with something that is incomplete at best. Couldn't they contract this out to one of the Grove's many talented advertising arencies? Wow
The person who mentioned the ice cream hit it right on. Must be an ad guy.
WTF ? Are they promoting a club, a blanket, a soda, a food ,a mositurizer or what. Nothing visual comes to mind when I see this slogan.What associated memories does this slogan bring to mind that will attract anyone to come to the grove ? How bland - like where the Grove seems to be heading.
This is the thing a kid in graphics class would come up with first. I can live with the slogan but the graphics? has this been tested in different backgrounds or in reverse. I don't think it will hold up. How many version were tested?
Shouldn't the circles be coconuts?
It is absolutely terrible. Both the slogan and the graphic. If I asked my sister's kids to come up with something in ten minutes, they certainly would have surpassed this product.
On another note, I went to lake worth last night with some freinds to see a band. it was such a great time, such an open and inviting neighborhood. The thing that really jumped out at me, was that all of the bars had live music intentionally spilling out into the street, and it drew people in. There was a solo accoustic guitarist in one place, a country band in another, a bit of a rockabilly sound in another, a metal band in one, and the neighborhood was hoppin. All of these bars were full. And what really set it apart, people were smiling and happy and friendly.
It was like the grove without the pretention and BS rules, that serve no one. We could learn a lesson or two.
Walking through the grove on Tuesday night, the only music to be heard was something awful coming from Johnny Rockets.
I agree wit THAT GUY SAID. Something that the Grove, and Miami in general, could use are more live music spots. The Grove could really set itself apart with a culture geared to Live Music. And it does not just attract College kids. We routinly go to venues such as Black Point to enjoy live music and when we go we always spend $$. Wouldn't it be great to keep some of that here in the Grove??
Off the top of my head: Coconut Grove - in the center of it all, but feels like another world.
CG should market itself as the center, because it is. It's convenience to everything is part of why we live, work and open businesses here. We shouldn't have to compete with South Miami, Bickell and downtown, they should all be feeding business to us, because we're in the center of all that, and a place that you can let your hair down and get a little loose. We need to leave the pretention to Brickell and SoBe, and leave the suburban feel to the burbs of south miami and kendall.
We are and need to be the fun part of the city. The wacky, artistic, fun, hippie-ish, and real enclave in the center of a plastic city.
Do you really want to bring back the people to the Grove?
Try this new slogan,
"Sarnoff is gone"
I actually like "The wacky, artistic, fun, hippie-ish, and real enclave in the center of a plastic city."
Oh no! This is a complete flop!
Blah. What a bland slogan and logo. Boring, noncommittal words like cool & warm (and the colors and basic shapes to match) do nothing to set us apart from any other boring cookie-cutter suburban community.
Bring on the rest of the big box stores and open up a few more Chi-G-I-Fridigans restauraunts. We've almost attained perfect blandness.
My advice: Forget this slogan and concentrate on putting the Nut back in Coconut Grove. It's what we're good at. Screw our local leaders if they want to cramp our style!
This slogan is kind of sad. Isn't the Grove home to one of the most well known, creative, and respected ad/marketing/and branding firms in the world- Crispin, Porter, Bogusky.
Can't the BID approach them about doing something. I bet even one of thier interns could come up with something more compelling
a while ago, in northeast nowhere aka, east burke, Vermont, I was running an adv/design agency, using mostly traditional print media for all clients, and to my surprise, found the BEST (as in most effective) advertising for events, gallery openings, new cars, bank celebrations, etc was RADIO. Drive time spots before, during and after events. Social media is great, as PART of a full exposure campaign. The Grove is full of talented musicians who might just come up with a groovy, grove-y upbeat jingle (contest with cash payments anyone?) airing on as many south florida stations as you can barter and buy time on - just might get a bit more attention. (NOTE: this is coming from a person who lived and breathed print graphics for years!) This new logotype could be tweaked up a few notches, but the concept, warm and cool is a strong base... add some sex appeal, music, 'Grove character and atmosphere and I'd bet a custom handbag or two that it would bring in some green!
This is proof positive the BID has no idea what they are doing and should be abolished. Dave Collins is Clueless. I also agree with ThatGuy and many others. I am sure the new Village Council members can come up with something better with their eyes closed. Oh wait this is what this slogan does for me makes my eyes close with boredom and pust me to sleep. I guess this idea came from our Commissioners office because isn't that what he wnats for everyone to make sure they get enough sleep?
Coconut Grove "Where you can Whine and Dine till 5AM"
The tagline aint that bad but I agree with the person who said if this is the tagline to be used it should be switched around. I also like the suggestion of making the "O"'s in Coconut Grove coconuts. Actually, now that I have reread the tagline a few times I think its not too hot and kinda lame. The graphics are awful though. With all the bloggers and graphic designers out there, why not try to have a contest or solicit some help. I know there are plenty of people from CP+B who got the axe when they moved some jobs to Colorado so there have got to be some creative people out there with plenty of free time...
I agree with ANON 11:22am......no amount of sloganeering is going to bring 'em back.....PRODUCT IS THE KEY !
isn't that the rooms to go logo??
Sucks!
Everyone is so critical.. the slogan should read Coconut Grove- never happy, never satisfied..
The slogan and logo is better than what we had before- which was nothing..
Anon 4:04... Good catch. I knew it looked familiar:
http://www.xceltalent.com/images/RTG-COLOR-LOGO-SQUARE-NEW.gif
Hey Anon 5:10, I assume this must be your "design", because no one else in their right mind would try to defend it. And yes, a bad slogan/logo is far worse than nothing at all.
For instance if South Miami, which to my knowledge doesnt have a slogan, started using one like "South Miami, we will eat your children", I think it would be a bad thing for them.
It's really that bad.
ps. I was so excited when I saw a headline today that said commissioner suspended, but it was total let down when I clicked the link and it wasn't sarnoff...
Well there you have it,
It's unanimous! The BID was formed with allegedly some of the brightest property & business owners that the grove has to offer and this is the best that they could come up with?
I'm very dismayed that we're all holding our breath in hopes that this newly formed organization is going to finally turn things around for our business district.
Sadly I feel we'd be better off going down to the docks behind city hall and randomly pick some of the colorful inhabitants that hang out there and replace the whole BID.
Lopez Mendoza
Who thought this was a good idea? Please go back to the drawing board. This logo is really lame.
There is one major thing that bothers me about this ad - the O's
Here's my thought process:
They remind me of traffic lights. Which reminds me of the god awful Miami traffic. Which reminds me of how much longer it would take for me to drive down US 1 to my old stomping ground, Coconut Grove, so instead I settle for Brickell.
Unfortunate, but true.
That Guy so funny and true. It's really that bad, same for our new Mayor we had no good choice so picked the lesser of worst. How sad for us that this was our option. Maybe he and King Sarnoff had something to do with this logo and slogan, kill the businesses once and for all and there will be no one left to rally for 5 am. It's all connected people Wake up.
always cool... always warm. Mostly lukewarm.
HORRIBLE !!!!
Best was the Seagrape campaign and aged wood graphics from a few years back.... Honestly, as a designer, I think is the worst logo I've ever seen.
Song lyrics
“Viola An American Dream” written by Rodney Crowell
“We'll split the difference and go to Coconut Grove”
I beg your pardon momma what did you say
A D
My mind was drifting on a Martinque day
G
It's not that I'm not interested you see
A D
Augusta Georgia is just no place to be
G
I think Jamaica in the moonlight
A D
Sandy beaches drinking rum every night
D G
We've got no money momma but we can go
A D
We'll split the difference and go to Coconut Grove
D G
Just keep on talking momma I can hear
A D
Your voice it tickles down inside of my ear
D G
I feel a tropical vacation this year
A D
Might be the answer to this Hillbilly beer
G
I think Jamaica in the moonlight
A D
Sandy beaches drinking rum every night
D G
We've got no money momma but we can go
A D
We'll split the difference and go to Coconut Grove
D G
Viola an American dream
A D
We can travel girl without any means
D G
When it's as easy as closing your eyes
A D
And dream Jamaica is a big neon sign
=======================
Amos Garrett guitar
Emory Gordy bass
Hal Blaine drums
Glen D Hardin piano
Dr John organ/electric piano
Emmylou Harris acoustic guitar/vocals
Just in time for the Mad Hatter Arts Festival
It's really true how nothin' matters.
No mad, mad world and no mad hatters.
No one's pitchin cause their ain't no batters
in Coconut Grove.
Don't bother door.
Theirs no one comin.
The oceans roar, were double drummin.
of many silly thoughts and silly ways
the ocean breeze has cooled my mind.
the salty days are her's and mine
just to do what we anna
by
John Sebastian & Lovin Spoonful
one more please..
from one of the Grove's most enigmatic and mysterious figures.
Everybody’s Talkin’
by Fred Neil
Oh, Mercy! It really is the Rooms to Go Logo!
One word "Boring"!!!!!!
Giana Leyva
LOL!!! It is the Rooms To Go logo!!!
http://www.xceltalent.com/images/RTG-COLOR-LOGO-SQUARE-NEW.gif
The BID would be well served to post a few final versions of their ideas to this blog before settling on a final. Maybe then they would get feedback that would clue them in to a logo's likeness to the Rooms To Go logo. And that awful Post-It billboard would have never seen the light.
Why don't they let the public do the work and have a slogan contest? Then a logo could be designed around the winning slogan.
The font and colors of this logo conjure thoughts of South Beach, and that's not something we want to do.
If the BID is dead set on keeping this slogan, they should take into mind the previous suggestion of switching it so that warm comes before cool. And forget the ellipses. Keep it simple. "Always warm. Always cool. Coconut Grove."
It's easy to be part of the peanut gallery that tears apart an idea. But this logo and slogan are really too bland for our little enclave. Besides that, the Grove is hardly a place concerned with being "cool." If anything, the atmosphere of the Grove has been one of kookiness without concern for being cool.
Are only the BID members themselves working on the branding, or are they collaborating with an outside branding firm?
How does the BID want the Grove to be perceived when people see the slogan and logo? Do they want us to be a quirkier city, similar to the way Austix TX brands itself...do they want to be a second Brickell or South Beach? I just wonder what type of crowds they're aiming for with the brand they're developing.
Right now the Grove is in an identity crisis. It needs clear niche branding to re-establish itself as a destination neighborhood.
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