It's as simple as putting up a sign
I am always surprised at how so many Grove businesses like to bitch about lack of business, while others can't keep up with the crowds. Another thing I've noticed is that no one advertises the Grove. Oh yea, once in awhile, there's a cute billboard on US1, but that's not what I mean.
Thousands of cars pass through the Grove daily. Workers pass through on their way to and from downtown by the carload. How about a sign or two informing this captive audience about what's going on? And if you've ever tried to get to and from downtown at rush hour, it truly is a captive audience. People from South Dade, Pinecrest, Cutler Bay, etc., literally sit in traffic in the Grove.
The perfect location of course is the turn near Peacock Park, where McFarlane meets S. Bayshore Drive. Also, perhaps right in the center of town. How about signs, maybe something like an Amber Alert on top of Johnny Rockets, maybe something more subdued, that tells what is up this week or weekend?
How about a sign that says, "Come back this weekend for CocoWalk's Haunted House!" Or "Art Stroll, this Saturday -- come back for free appetizers, drinks and art!" Something like that. All of these drivers stuck in traffic may make a note of it and actually come back with their families or friends for various events. The signs could and should be changed out weekly and everyone should get a chance at having their info posted. Restaurants could be posted, like, "New menu at Sammy C's! Stop in for free samples!" Or "Cita's is now open, try our anti pasta!" Or how about stores -- "Did you see the new fashions at IOS? Come in for 10% off."
That's what we need. Why are businesses, the merchant's association and other groups sleeping? Let's bring people back here.
Thousands of cars pass through the Grove daily. Workers pass through on their way to and from downtown by the carload. How about a sign or two informing this captive audience about what's going on? And if you've ever tried to get to and from downtown at rush hour, it truly is a captive audience. People from South Dade, Pinecrest, Cutler Bay, etc., literally sit in traffic in the Grove.
The perfect location of course is the turn near Peacock Park, where McFarlane meets S. Bayshore Drive. Also, perhaps right in the center of town. How about signs, maybe something like an Amber Alert on top of Johnny Rockets, maybe something more subdued, that tells what is up this week or weekend?
How about a sign that says, "Come back this weekend for CocoWalk's Haunted House!" Or "Art Stroll, this Saturday -- come back for free appetizers, drinks and art!" Something like that. All of these drivers stuck in traffic may make a note of it and actually come back with their families or friends for various events. The signs could and should be changed out weekly and everyone should get a chance at having their info posted. Restaurants could be posted, like, "New menu at Sammy C's! Stop in for free samples!" Or "Cita's is now open, try our anti pasta!" Or how about stores -- "Did you see the new fashions at IOS? Come in for 10% off."
That's what we need. Why are businesses, the merchant's association and other groups sleeping? Let's bring people back here.
posted by Tom Falco at 1:49 PM
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3 Comments:
Ok, so you freaked when Ransom wanted to put up a subdued sign on their school property but now you advocate for billboard ads in Center Grove? A tad hypocritical, doncha think?
One is in the center of the business district and one is a quiet neighborhood. And I didn't freak out, the neighbors were against the class II permit.
I certainly disagree with the idea that we need any billboards or light messages (is that what you meant by "Amber Alert"?) And especially not at the Peacock Park curve. That sounds more appropriate for strip malls up and down Dixie - not the "village" atmosphere of the Grove.
I also disagree that lack of advertising is the problem. If the product is good, and priced fairly, customers (if they can park) will come. There are several thriving examples.
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