How Starbucks triples their business on Sunday mornings

Starbucks triples their business on Sunday mornings by doing nothing. Actually they do one thing -- they open.

What I mean is that most places in Miami, actually, in the world, are closed on Sunday mornings.

Things don't start going until 11 am or noon. But for some reason, tour buses get the tourists out very early and just "dump them." Here in the Grove you can see them on Grand Avenue, across from FedEx/Kinko's.

The tourists start to wander and of course most things are closed, so they end up at the one obviously open place -- Starbucks.

I'm sure many wander into The Bookstore, which is open and others may wander all the way down to Commodore Plaza seeing that Greenstreet, Le P'tit Paris and George's are open for breakfast, passing Le Bouchon along the way, which is also open. But most end up at the only open spot in the area (other than The Bookstore and the Shaq gym) -- ubiquitous Starbucks.

You can see tourists mixing with locals and it's a very lively scene.

The tour buses that arrive later in the day have more to choose from, when the Grove is alive and jumping. But these few dumped tourists usually have nowhere to shop and just end up having coffee. Even Paul, the sunglasses guy at Mayfair is closed at that early hour, and he is usually open at all hours, so are most of the kiosk's at Mayfair. So you know it's early if they aren't there yet.


This is a good wake up call for many businesses in the area. If you can open on Sunday mornings, do it. And for those off the beaten track (away from CocoWalk), maybe have someone from your business guide the tourists over with flyers or something, as they exit the buses.