It's a Snapchat Giofilter

Cool billboard on US1 across from Wendy's have you seen it? It faces the traffic heading north. It was created by Aly Perez.


Aly tells me, "It was actually a community Geofilter I submitted for the Grove area to Snapchat." 

She sent in the image and received a reply from Snapchat telling her that the image would be featured on a billboard in Miami somewhere. Snapchat receives thousands of submissions daily and hers was just one a few chosen. I like it. Simple, but effective. 


Snapchat calls their Geofilters, "Dynamic art for different places."

It's unusual that Snapchat would use a sort of logo image rather than a photograph, but it works.