Something new in advertising
Check this out. Know what it is? It's a hotel room entry key/card. I was in New York over the weekend and this was what I was given when I checked in. I love the concept for so many reasons. First off, if you lose it, no one knows where you are staying since there is no blatant mention of the hotel on the card, or the address, secondly, it's a great marketing tool and thirdly, there is a coupon on the back. The hotel front desk clerk told me that people are keeping the card because of the coupon on the back, so I guess it's working.
posted by Tom Falco at 10:00 AM
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4 Comments:
I've been seeing these for years. I like the coupon on the Macy's one, though!
Why didn't I think of that
The ones we have gotten usually have coupons from local restaurants that deliver to the hotel.
We need to get you out of the Grove more!!
I travel all the time I really don't remember seeing this before.
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